CareMate Sexual Health App
A mobile application designed to increase users' knowledge and confidence about sexual health. The app offers convenient sexual health related assessments, as well as provides information on sexual health services offered by Options for Sexual Health, creating a holistic platform for sexual health education and support.
App walkthrough
Role
User Research, Visual Design, Content Design and Interaction Design
User Research, Visual Design, Content Design and Interaction Design
Team
Oliver Taw, Arriyan Ali and Daphene Borrel
Oliver Taw, Arriyan Ali and Daphene Borrel
Duration
1.5 Weeks and May 2023
1.5 Weeks and May 2023
Final Deliverables
Client: Options for Sexual Health
A social profit sexual health organization that is a registered society in British Colombia and a charity in good standing. They offer current sexual and reproductive health care, information and education from a feminist, pro-choice, sex positive perspective. They provide 3 main services: Walk-in Clinics, SexSense, and Education Services.
Client’s Value
Knowledgable
The organization values knowledge as the foundation for honest and open conversations about sexual health. They prioritize evidence-based information and resources to empower individuals to make informed decisions about their sexual health.
The organization values knowledge as the foundation for honest and open conversations about sexual health. They prioritize evidence-based information and resources to empower individuals to make informed decisions about their sexual health.
Engaging
They value engagement as a way to build trust and deliver knowledge about sexual health. Clients can expect an environment that encourages questions, promotes discussion, and provides guidance without fear of judgment.
They value engagement as a way to build trust and deliver knowledge about sexual health. Clients can expect an environment that encourages questions, promotes discussion, and provides guidance without fear of judgment.
Inclusive
They believe that inclusivity and openness are essential to providing high-quality sexual health education and services, and strive to create a welcoming and safe space for everyone, regardless of their gender identity, sexual orientation, ethnicity, or socioeconomic status.
They believe that inclusivity and openness are essential to providing high-quality sexual health education and services, and strive to create a welcoming and safe space for everyone, regardless of their gender identity, sexual orientation, ethnicity, or socioeconomic status.
Problem Space
Unable to Access Accurate Information
Due to a lack of access to accurate sexual health information, some users may not be fully informed when scheduling appointments, resulting in confusion and potential misunderstandings about the nature of the services provided.
Due to a lack of access to accurate sexual health information, some users may not be fully informed when scheduling appointments, resulting in confusion and potential misunderstandings about the nature of the services provided.
Incorrect Booking Appointments
Clients are coming in for the wrong appointments and its because they are lacking an understanding of what to book for.
Clients are coming in for the wrong appointments and its because they are lacking an understanding of what to book for.
Decrease in Sexsense Calls
The client has observed a decrease in the utilisation of the SexSense service and aims to increase exposure and engagement with the service.
The client has observed a decrease in the utilisation of the SexSense service and aims to increase exposure and engagement with the service.
User Persona
User Story and Framing
“As a 19-year female interested in discreetly learning about sexual health and accessing related services, I want an easy low-barrier method that provides engaging educational content and resources in a user-friendly manner.”
User Research and Survey Results
How Might We
How might we efficiently deliver personalized sexual health education to youth aged 17-20 through the use of familiar technology, leveraging the resources of Options for Sexual Health?
CareMate by Options
CareMate is a mobile application designed to increase users' knowledge and confidence about sexual health through engaging educational content which are in a form of stories. The app offers convenient sexual health related assessments, as well as provides information on sexual health services offered by Options, creating a holistic platform for sexual health education and support.
App Features
Familiarity
The implementation of the swiping interaction during the onboarding stage, which is a common feature in dating apps, is expected to familiarize targeted users with the app and generate interest. This could potentially lead to increased exploration of the app by users.
The implementation of the swiping interaction during the onboarding stage, which is a common feature in dating apps, is expected to familiarize targeted users with the app and generate interest. This could potentially lead to increased exploration of the app by users.
Swiping card interaction during the onboarding stage
Stories
One of the unique features of the CareMate app is its visually engaging approach to storytelling. The app presents stories that cover a wide range of topics related to sexual health in easily digestible sections spread across multiple pages. The stories are designed to appeal to younger audiences, with the use of emojis, bright colors, and shapes that cater to their preferences.
One of the unique features of the CareMate app is its visually engaging approach to storytelling. The app presents stories that cover a wide range of topics related to sexual health in easily digestible sections spread across multiple pages. The stories are designed to appeal to younger audiences, with the use of emojis, bright colors, and shapes that cater to their preferences.
Sexual health topics are presented in terms of stories
Assesment Page
One issue users face when booking an appointment on the website is uncertainty about their diagnosis. To address this, a built-in assessment tool can help users identify their concerns and provide appropriate steps for connecting with services offered by Options for Sexual Health.
One issue users face when booking an appointment on the website is uncertainty about their diagnosis. To address this, a built-in assessment tool can help users identify their concerns and provide appropriate steps for connecting with services offered by Options for Sexual Health.
Assessment tools designed for different cases
Services Page
The services page on the app provides comprehensive information about the services the organization offer; SexSense and Walk-in clinics. This allows users to easily access details on clinic hours and contact information, making it easier for them to schedule appointments or seek assistance.
The services page on the app provides comprehensive information about the services the organization offer; SexSense and Walk-in clinics. This allows users to easily access details on clinic hours and contact information, making it easier for them to schedule appointments or seek assistance.
Easy access to all the available services
Saved Page
The Saved feature in the app enables users to save topics of interest, providing them with the ability to revisit and review content at their convenience. This feature also allows users to quickly access certain sexual health topics without the need to search for them repeatedly.
The Saved feature in the app enables users to save topics of interest, providing them with the ability to revisit and review content at their convenience. This feature also allows users to quickly access certain sexual health topics without the need to search for them repeatedly.
Saved features allows quick access of the content.Value Proposition
Options for Sexual Health
A unique and engaging way for users to access sexual health information and services, reducing stigma and improving health outcomes. This will position the organization as a leader in sexual health education and opportunities for partnerships and collaborations.
A unique and engaging way for users to access sexual health information and services, reducing stigma and improving health outcomes. This will position the organization as a leader in sexual health education and opportunities for partnerships and collaborations.
New Users
Providing discreet and engaging sexual health education content and resources through a familiar technology platform, empowering users aged 17-20 with personalized assessments and recommendations to improve their well-being and make informed decisions.
Providing discreet and engaging sexual health education content and resources through a familiar technology platform, empowering users aged 17-20 with personalized assessments and recommendations to improve their well-being and make informed decisions.
Impact
By improving access to accurate and comprehensive sexual health education, we can reduce the spread of sexually transmitted infections, decrease unintended pregnancies, and promote overall health and well-being for individuals and communities.
Reflection
Participating in the 1.5-week UX design hackathon was a challenging yet rewarding experience. We focused on defining the problem, creating an MVP, and iteratively refining our designs based on user feedback. The time constraint and limited contact with the client taught us to prioritize and work efficiently, resulting in a user-centered solution.
I’m thankful to my team for thier collaboration our mentor Bonnie for guiding us throughout this project.
I’m thankful to my team for thier collaboration our mentor Bonnie for guiding us throughout this project.